what is a campaign

A campaign is an arranged series of events in order to get to the place you're aiming for. In the music industry a campaign would include many of the following products, such as CDs, or if you're a good quality artist an entire album package, posters, hoodies, and much more. A music industry campaign would also include social media sites advertising the music such as instagram, twitter, facebook, or even sometimes snapchat accounts. Setting up things like this is a very good way to promote the artist, as social media is very much the heartbeat of this day and age and CDs are sold even in petrol stations at this moment.