editing videos

 These videos some little areas of which I have added areas or changed things, I've done this to show mt progress in skill and development as an editor. 

Editing video

 This a video pf my music video so far, obviously I've done a lot, I've put video along to all of the song I just need to tidy some things up and add the single frame footage in. I've made this video to show my development and progress. 

Third editing video

 This is the third editing video for my music video, I have done quite a bit more and I'm quite happy with the way it's turning out. I've made this video in order to show development and progress in my work. 

Evaluation of shoot day

 Our music video featured an indie rock song along with a moderately dark yet simple concept. The video itself originally featured 4 set ups, but due to time issues we had to cut out one of them. 

The day before we spent a few hours setting up the black slides that we would use to create the walls of the corridor, there were six in total at the process of putting them together had it's difficulties but it didn't take too long. Also during that day we had to take down and set up our set, in order to do that we had to carefully remove the previous black flats and then roll out another roll of white floor, for our surroundings we used a black curtain so that wasn't too difficult to set up. Also on the day we had to set the drum kit and microphone stand up this process was easy and didn't take too long. 

Apon waking up on the morning of the shoot I felt nervous and excited. But also I felt slightly stressed as I had to be on time to school so that my group and I could get filming as early as possible. 

When starting shooting we had a major setback in that the lighting was not ready and we lost a big chunk out of our day setting up what lighting we needed to go where, it was quite a stressful moment and I felt everyone getting more and more fed up. 

The set looked very good once we started to shoot, it was just as we had imagined it to be and just as we had planned, however if I could have made one request it would be for the white floor to have been kept in better condition since there were a few dirt marks that you couldn't get off. 

Personally I feel as if I gave the camera operator some very good advice, since when filming a completely hand held take they didn't seem to be catching key moments, for example focusing on the wrong instrument so I advised them to try and hear the music and what can be heard. This ended up giving us some really good shots that would come to be very useful. 

On the shoot day we had a big issue with time and we weren't certain if we were going to be able to use all of 4 of our sets since taking one set down and putting up another, in order to solve it we thought it would be best to cut out using one of the sets, we chose one that involved a confined room since we thought it would be simple to achieve the same effect with the set that involved a corridor. 

I feel as if the section of the shoot that involved a hand held shot filming down a corridor could have gone better as I felt it looked a bit too shaking and wasn't very still. Perhaps if we had had someone a bit stronger operate the camera tings would have gone better. 

I feel as if we treated our actors well, if we felt there was going to be a bit of a holdup then we told them they could take a break, and if we sensed that one of them was getting slightly tired then we said it would be alright for them to get a drink. No one had any fallings out with the actors and each and every one of them were very cooperative. 

Overall I enjoyed going into Guildford later that night and taking photos, as it was fun to run around holding lights as it felt very professional. But also I enjoyed working with the strobe lights as it made the room look insane and although it was rather headache inducing it looked really cool. 

As the editor of the video I'm looking forward to editing the guitar solo as I feel I can go crazy with that and make it look really cool, plus it was my favourite part of the song to listen to. 

I feel as there was definitely more space for teamwork when working on the set, for example some more light holding contribution when in Guildford, or when on set if some people could have been more engaged that would have been helpful. 

From that shoot day I felt as if, if I were to shoot another music video I would definitely plan the lighting in advance as that set us back by a huge amount, plus I would make a more believable time schedule since we had a lot of time in Guildford when running around so could have easily used that time to film the fourth set up. 

I don't feel as if any changed are needed to be made to our website or artwork as our set up was exactly the concept we were looking for however if one change needed to be made we would probably like to include more shades of colour as the band members were dressed in brighter colours than we though, for example the drummer in a red flannel shirt. 

Photos from the shoot.

 

Second editing video

 This is the second video of what I have done to my music video so far, obviously a lot has changed and that's because I was advised to make it less busy at the beginning. I have taken this video in order to show progress and development in my skills. 

First editing video

Here is a video of what I have edited for my music video so far, I am documenting this in order to show development and progress. 

Group feedback

 

In my class my group and I presented our digipak designs to each other and gave our feedback in order to improve and create a better design. 

This was my feedback:

- too dark

- doesn't need the parental guidance symbol

- liked the idea of the back cover 

- font not right 

- not right colour of font 

- seems too rap like

- very clear as to what the genre is 

- good use of black and white and colour 

- need to have a playground with font 

Behind the scenes

 

Here is our behind the scenes video, showing what we did in order to set up for our shots. And what followed after. 

Digipak design

 Here we have my digipak design, we have been instructed to make these so that we can understand the basics of creating album artwork and what key features are needed, I made mine using old photos taken from Brighton that I then edited to give that indie rock feel. I used no colour except for when typing out the font then I used blue. 

front

back 

Conclusion

 In conclusion we can see that when marketing a popular highly viewed band such as BTS it is important to post as much as often, whereas when doing the same for a less well known band such as imagine dragons the timetable of which you post is not as vital. Since our band is of the lesser known genre of indie pop we will be adopting the idea of imagine dragons marketing system. 

Also we can see that when marketing an indie pop band on social media the content of which you post has a very serious tone to it there isn't much about what the band members are getting up to o a daily basis and when posting it is mainly revolving around upcoming events and/or new song or album releases. 

Timelines

 We were given the task to scroll through two bands social media page on different social medias and document the things they posted prior to their album/song release, it had to be recent though in order for us to have a more accurate feel for what marketing a band is like nowadays. 

I decided to have a look at BTS and the way their company marketed them when releasing a hit single. I used twitter. 

I then had a look at imagine dragons using Instagram. 

Digipak research of my genre

 

I am researching what album covers of a indie rock genre look like, this is because my bands song is in the genre of indie rock so it will be useful for me and my group to get a touch of inspiration and familiarity of what this genres artwork looks like. 

The Killer 

The Smashing Pumpkins 

The Strokes

Arctic Monkeys 

From these examples we can see that indie rock digipaks tend to have either bursts of bright colour or little to none. Given that my music video consists of dark tones with little samples of colour we shall be incorporating that into our album artwork. 

When designing an album it's very important to include these things

(on the front)

-album name 

-band name 

-parental guidance (if applicable)

(on the back)

-legal info

-numbered track list

-bar code

When incorporating this into our campaign we will make sure that the colour scheme between the album artwork and the music video are the same, also when promoting these things on our instagram we will make sure that they also incorporate similar colour schemes and fonts to create an awareness of our bands image. 

What/ how is social media used

 

The main forms of social media used by many bands or artists are Instagram, Twitter, and Facebook. Our band is of an indie rock genre and if we look at indie rock bands such as the arctic monkeys, they have an active instagram account, twitter account, and facebook account. 

Their page is very sophisticated, with a lot of promoting their new song or music video and not much about what the band is getting up to or more personal information. 

Social Media is a good form of marketing because lots of people have it and therefore, post anything and it's likely to be seen by a large amount of people. This is why institutions use it because it a fast and effective way to promote new content. It is for these reasons that my group and I will be using social media to promote our campaign as it is a guaranteed way of getting our band's image out to the largest amount of people. 

The ways that my group and I can link our album and video to this form of media is that for example on Instagram we can share the whole of the behind the scenes on IGTV which allows you to post videos that are longer than 60 seconds. Instagram also allows you to add links in bios and the same applies to twitter and facebook, therefore allowing us to provide our audience with easy access to our music video. 

Planning Locations

 

We mapped out where we want our locations to be, we did this using a google map of Guildford. We named our locations A,B,C,D,E. We did this so that we know exactly where we're going when we start filming. 

We also made a note of what we want our band members to be doing there, this is so that we don't waste anytime coming up with ideas. 

Step by step list

 

We created a step by step list using a template of the shots needed for our music video. This is so when it comes to the day of filming we know what shot needs to be filmed after which. 

Spreadability

 

To briefly summarise the term spreadability, we can look at the quote spoken by Henry Jenkins which says "if it doesn't spread, it's dead".

But there are many different qualities that go into something like a piece of social media content to make sure it has the capability of spreading. 

For example;

if we look at Bella Poarch, 

Her main platform of social media that she uses is TikTok.

This is because it is a very interactive site to use, in that the videos posted have a comment section where Bella Poarch could potentially like someone's comment or reply, therefore creating a larger connection with her audience. Bella Poarch can also make videos using popular songs or trendy sounds, this therefore gives her more awareness and makes it more likely for people to share her posts. 

Bella Poarch also has an instagram account. 

Like tiktok this is an interactive platform in that there is a comment section underneath posts. But since instagram is a more used app globally and used by a much older audience as well as younger, this is where she decides to promote her music. Since therefore its more likely to be seen and shared to a huge range of different people, and then more people will know about it. 

When applying the method of spreadability to our own campaign, my group and I will probably use the following:

TikTok

Instagram 

This is because our band consists of young faces and is targeting at a youthful audience. 

We will use instagram to promote their video and song, and then TikTok to show the band members different personalities and create a connection with the audience. Also, as mentioned these two platforms have a very interactive set up which is my we'll be using them. 

Advanced editing workshop

 

My class and I took part in an advanced editing workshop where we learn the basic skills that are to come when editing a music video, this was so we could have some experience when it came to editing our own music video. 

In this class we learnt that you must use a clapper board before filming every shot because then when editing its easier to find which shot you need when loosing your place. 

We also learnt the importance of syncing video to music. If the video isn't in sync with the music then it'll look sloppy and be out of time. 

We learnt how it is important to rename shots and group them together. For example; group 1= close ups, shot 1= shot of band member 1. It puts things into an organised fashion. 

We were also taught the importance of listening to the music and illustrating what we hear. For example (when editing for a band) if you heard the sound of a drum more than other instruments then you would cuts to a shot of the drummer or (when editing for a solo artist) if the sound of a drum was heard you would use a shot taken of the singer shaking their head side to side and make it time to the drumming. We learnt that it is important to show the singers face for the first line of the song as that is the best way to engage a connection with the audience.

We were told that its important to show the audience who is who by perhaps grouping shots together and having shots of the guitarist being shown when a guitar sound is heard. 

We also learnt the importance of making sure the edit is in time with the music beat, this means that the transition between shots is in time with the heard musical sounds. Its making sure the edit is clean. 

On the side all of that we were also taught some good things to know when editing, such as; not to rough cut and to always be precise as it may cost you the accuracy of your video. We learnt that it's best to work on 10 seconds at a time and make those really good and not jump ahead since that could cause you to forget about a certain section. We learnt that its best to work one hour at a time since then your brain is most focused and you won't over do it. And we learnt not to show anyone until you're finished since you could start hearing opinions and it could mess with the concept and idea of your video. 

Shooting Schedule

 Above is our shooting schedule, we've made this by using a simple template and we did it so that we know exactly what we are doing and stand around confused. If we follow this schedule correctly then the day should go by very easily. 

Roles on set

 We each allocated roles for each other on set based on what we think we would be best at, this means that when it comes to production or post production we don't have to hesitate at all. 

These are our roles:

Production 

Director- Fred 

Camera operator- Neave

Art Director- Anna 

Producer- Florence (me)

Post production 

Digipak- Anna

Editing- Florence

Social Media- Fred and Neave

call sheet

 My group and I made a call sheet using a template just in case we might ever need to quickly or urgently contact our band members or each other.