DigiPak evaluation

 

My digipak was shown to my class and they all gave their review 

WWW= what went well 

EBI= even better if 

WWW: clear genre 

EBI: spine info? 

WWW: genre is very clear very pleasing to look at and love the colours 

EBI: maybe put copyright writing 

WWW: alternative genre, I love the intro and outro track addition 

EBI: maybe add a few songs 

WWW: good picture + colour scheme, font+ track list goes well 

EBI: the record label at the bottom maybe 

WWW: indie+ cool, everything matches 

EBI: the barcode was more obvious 

WWW: very indie/original summer themed 

EBI: production/ record label 

WWW: amazing pictures, indie, has all the conventions 

EBI: the spine was a different colour 

Artists first music videos

 

The artist I've chosen in BTS. 

Their first official music video was 'no more dream' but that was released after the group had had a massive amount of hying up so they already had a few fans. Their actual first music video contains only three members out of 7. It is set in a dark room with only one light shining and members are only shown one at a time, they also wear black clothing to blend into the background and one of them wears a hat which casts a shadow of his eyes so that his identity isn't shown. 

This concept makes the members come across as intimidating, which is exactly the style they were going for when they started off, as their original English name was bulletproof boyscouts. 

The video also has a slightly grubby feel to it, and the way its only filmed with one camera could perhaps give off the impression that they don't have much money or have it easy. 

In sections of the video it cuts to shots of nails which could represent that they are trying to come across as hard core. 

https://youtu.be/Sby_6W_I0dQ

digipak design

 

DigiPak analysis, Emiem- encore

 

title- represents how people want to hear more of his music

parental advisory sticker- shows that there will be explicit content that may not be appropriate for children 

costume- suit connotes professionalism, maybe respect for the audience 

font- backwards e represents that Eminem is quite different and wants to go against the norm

location/ setting- old fashioned style theatre connotes long term success and gang culture, he is positioned in the middle to show he is important and the centre of attention. 

body language- bowing seems suspicious seeing as there's a hidden hand, but also the bowing could also seem like a humble thanks to the audience. 

gun in hand connotes that he is a bit of a trickster and perhaps cannot be trusted my anyone.

the audience look slightly bored and not on high alert which could represent that they have no idea what they have coming, and maybe we don't either because the songs on his album are going to be a lot more different than anything he's done before. 

eminem fools us again by making the gun fake, this could connote that he really isn't reliable and we will never know which Eminem is the real one.

the bang could perhaps connote that he has a humorous side to him. 

the old style font could tie into the fact that he's in an old fashioned building, so it gives the album that satisfactory finish. 

Digi Pak

 DigiPak 

- even though a lot of music is now consumed via streaming on services like sportify and Apple Music. 

key point 

- the music videos are for a song on the album, not the whole album 

- there is a connection, but its not a direct take away

-the video/digipak

-establishes the genre

- creates the start image 

- represents the ideology of the band/ artist links to each other eg clear branding 

Things you have to have on an album (key conventions) 

- barcode 

- track list

- artist/ band name 

- record label 

- legal info 

- warning (if needed) 

- images

Andrew Goodwin

 Andrew Goodwin notes from class

His list

- a link between the lyrics and the visuals

- a link between the music and the visuals 

- reflect the common features of the genre of music 

- use of intertextual references 

- notions of looking and voyeurism 

Information 

- demands of the record and label to be shown eg budget etc 

- star image a key focus 

- performance based narrative based, and/ or concept based 

- visuals reflect lyrics either metaphorically, symbolically or literally 

- visuals reflects the pace, rhythm and atmosphere of the music 

- reflects the genre of music 

- use of intertextual references (references to other media products within a music video, that the audience might recognise, making them feel clever) 

social media posts