The artist I've chosen in BTS.
Their first official music video was 'no more dream' but that was released after the group had had a massive amount of hying up so they already had a few fans. Their actual first music video contains only three members out of 7. It is set in a dark room with only one light shining and members are only shown one at a time, they also wear black clothing to blend into the background and one of them wears a hat which casts a shadow of his eyes so that his identity isn't shown.
This concept makes the members come across as intimidating, which is exactly the style they were going for when they started off, as their original English name was bulletproof boyscouts.
The video also has a slightly grubby feel to it, and the way its only filmed with one camera could perhaps give off the impression that they don't have much money or have it easy.
In sections of the video it cuts to shots of nails which could represent that they are trying to come across as hard core.
https://youtu.be/Sby_6W_I0dQ
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